MARKETING

Overview

Marketing is the promotional activity a business performs to encourage potential customers to buy its products or services. For instance, companies can launch in-person marketing campaigns, on TV, or through podcasts. Where you market your product or service depends on where your target audience is most likely to see it. Marketing allows a company to grow its business and improve the recognition of its brand. Working with TuscanGlobal insures you will have an effective marketing team that will help your business attract more customers or build a loyal community around the company’s brand.

Please take a moment and review our marketing services, and the info for each service.

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DIGITAL MARKETING

Service Info

Digital marketing involves using a wide variety of online outlets and channels to increase a company’s brand awareness, reach additional potential customers and convert more individuals into sales leads. This is a more general form of marketing, we integrate holding specific writing, design or researching careers within a clients field to ensure the success of digital marketing campaigns. We utilize our high-level digital marketing positions to complete general tasks to build strategies and oversee the successful implementation of digital campaigns. We may use different digital formats, like websites, email messages, search engines and social media accounts.

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SEARCH ENGINE MARKETING

Service Info

Search engine marketing uses search engine optimization best practices to increase the chances that a company’s website content appears higher on search engine results. We use strategic methods that include growth strategies to ensure our customers business is easily located along with their company’s web pages. We conduct a thorough review of a company’s website to find ways to increase its search engine optimization results through adding keywords, well-written content, and optimizing key images for certain web pages.

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SEARCH ENGINE OPTIMIZATION

Service Info

Search engine marketing uses search engine optimization best practices to increase the chances that a company’s website content appears higher on search engine results. We typically use methods like paid search and organic growth strategies to ensure our customers business is easily located along with their company’s web pages. We conduct a thorough review of a company’s website to find ways to increase its search engine optimization results through adding keywords, well-written content, and optimizing key images for certain web pages.

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SOCIAL MEDIA MARKETING

Service Info

We craft and publish engaging social media posts about a variety of topics like company announcements, product advertisements or industry news. Many social media marketers closely analyze the results of each post they publish to understand their customers’ reception and to identify improvement areas. Extensive research is conducted to determine the tone, voice, and graphics to use on each individual outlet to most effectively target those audiences. We also find ways innovative ways to engage with your core followers on various platforms using efforts like hosting contests and responding to comments or messages.

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SMS MARKETING

Service Info

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text marketing.

Like email marketing, SMS marketing is opt-in, which means customers need to sign up for it. However, unlike email marketing, SMS messages are much shorter.

Our SMS marketing team, will create highly effective campaigns using SMS technology to reach your target audience. In addition, we analyze your analytics to gain a more in depth look into your campaigns results, and to get a jump start on any upcoming industry trends.

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EMAIL MARKETING

Service Info

Our email marketing team specializes in crafting email campaigns targeted toward potential and current customers in various stages of the purchasing process. We might develop and send content centered on topics like special offers, company newsletters or product launches to engage and entertain recipients. After sending these messages, our email marketing teams review the results of these campaigns and we then use them to develop ongoing strategies to personalize future emails and generate new sales leads through captivating content.

*Please note, email marketing is a product that will need to be purchased first through us, in order for us to perform the necessary email marketing campaigns.

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PRODUCT MARKETING

Service Info

These professionals develop a product’s messaging, positioning, and pricing. Product marketers also decide where to place the item both in the store and on the website to ensure it’s visually appealing and easily accessible to customers. They typically ensure the product meets customers’ needs before its release and caters its promotional messaging toward the needs and interests of the company’s target audience. Many product marketers closely review the results research marketers provide and use this information to develop strategies and forecasts that increase the products’ awareness and revenue.

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BRAND MANAGEMENT MARKETING

Service Info

Most brand managers define a brand’s voice and image and ensure its represented positively, professionally, and accurately on all promotional materials. They typically research the organization’s target audience to understand how to effectively cater their marketing efforts toward customers’ needs, preferences, and interests. Many brand managers monitor industry trends to understand how to make the organization and its products or services effectively stand out from competitors.

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RESEARCH MARKETING

Service Info

Our market researchers gather and closely examine data and insights on an organization’s target audience, potential customers, and current competitors. When conducting market research, we might survey current and prospective customers about topics like buying habits, product needs and brand preferences. Other ways we might conduct market research is through social media monitoring, focus groups, and interviews. Our marketing team then uses this information to build strategies and implement campaigns that accurately target consumers and bring in valuable sales leads.

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CONTENT MARKETING

Service Info

Content marketing may involve researching, strategizing, coordinating, writing, and publishing an organization’s promotional material. We craft a wide variety of content pieces, like blog posts, landing pages, advertising copy, white papers and e-books. We craft unique, valuable and engaging pieces that improve our clients audience’s personal or work lives or solve certain challenges they face. Strong content can build trust with potential and current customers as it establishes a brand as a reliable and knowledgeable thought leader in the industry.

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VISUAL MARKETING

Service Info

Visual marketing entails videos, graphics, and images to tell a brand’s story and convey its messaging. We generally accomplish this by working with graphic designers, video marketers or web designers. The graphic designers create graphs, charts, info-graphics, or images to display on different digital or print outlets to promote and advertise the company. Video marketers craft engaging videos like product demonstrations, tutorials, or commercial advertisements to inform the audience of the brand in a captivating way.
Web designers craft building the layout of the website to ensure it represents the brand, remains easy to navigate and offers a user-friendly way for customers to access the necessary resources provided on the site.

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INFLUENCER MARKETING

Service Info

Influencer marketing involves hiring current industry experts, celebrities, or public figures to use and promote a company’s product or service through social media or other digital formats. These individuals typically have a strong following with demographics like the audience that a brand currently has. This increases the chances that the influencer reaches a wider audience who’s likely interested in learning more about or purchasing the advertised product. Influencer marketing is often successful because the influencers’ followers typically trust their opinions and endorsements, which can lead their audiences to try the products themselves.

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AFFILIATE MARKETING

Service Info

When a business rewards another brand — an affiliate or affiliate partner — with a commission for each purchase a customer makes through the affiliate‘s promotion tactics, that’s affiliate marketing.

This approach is trendy among influencers, but it can also be used by brands to promote other companies’ products or services that align with their own. 83% of businesses use some form of affiliate marketing to raise brand recognition.

Affiliate marketing is also a cost-effective way to spread awareness of your brand and an excellent revenue-generating alternative to influencer marketing.

And the best part is, when launching an affiliate program, every business can design its own rules to meet its unique needs.

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PARTNER MARKETING

Service Info

Partner marketing, is a marketing collaboration in which two or more brands partner up on a marketing campaign and share the results.

It’s a great lead-generation tool that allows brands to tap into an audience they may still need to reach.

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BUZZ MARKETING

Service Info

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for a product or service a brand is about to launch.

The word-of-mouth and online discussions among consumers, can lead to increased awareness, interest, and ultimately, sales.

Buzz marketing works best when you reach out to influencers early and put a plan in place to generate buzz surrounding your brand.

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VOICE MARKETING

Service Info

Voice marketing refers both to optimizing your website for voice search by incorporating the right keywords and to initiatives that leverage smart speakers like Amazon Alexa and Google Home to add value to your audience and answer questions about their topics of interest.

Consider opportunities to get inventive by developing a Google Home action or an Alexa skill.

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ACQUISITION MARKETING

Service Info

Acquisition marketing focuses on the “attract” and “convert” phases, in which you’re aiming to turn strangers into sales-qualified leads.

What differentiates acquisition from other marketing types is that it extends beyond the marketing team, often involving collaboration with customer service and success teams.

Why? Because satisfied customers are your biggest promoters.

Acquisition marketing can involve several tactics to create a lead generation engine for your organization.

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PERSONALIZED MARKETING

Service Info

Personalized marketing aims to create a customized marketing experience for every user across your brand.

This can be as simple as adding a user’s name in the subject line of an email or sending product recommendations based on past purchases.

Consumers are surprisingly comfortable with personalized experiences, mainly when they boost convenience and enable a more enjoyable purchasing journey.

Our studies, suggest that 81% of consumers are okay with personalization as long as the use of data is not misleading.

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STEALTH MARKETING

Service Info

Stealth marketing occurs when brands promote their products or services to consumers who don’t realize they’re being marketed to.

For instance, if you’re watching a television show and a branded product is integrated into the shot, you might have just been on the receiving end of a stealth marketing campaign.

For this marketing style to work, brands have to find opportunities that align with their brand identity and values.

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EVENT MARKETING

Service Info

An event — a workshop, seminar, trade show, conference, or pop-up shop — helps brands connect directly with their target audience and build lasting relationships.

But making the most of these (often expensive) investments requires brands to plan a comprehensive promotion strategy, develop creative assets that drive anticipation, and determine the best channels to spread awareness.